Overfunding: Ethical Womenswear Brand Birdsong Exceeds £75,000 Funding Goal on Crowdcube

BirdSong 3

With less than a week until its Crowdcube campaign comes to an end, London’s ethical womenswear brand, Birdsong, has successfully secured its initial £75,000 funding goal.

BirdSong 1As previously reported, the clothing company was founded by has made quite a name for itself by feminists Sarah Beckett and Sophie Slater. It has teamed up with 15 women’s organizations/charities and stocking clothing and accessories that are ethically manufactured, high quality and are made to last (no sweatshops). The company also noted that it will never digitally alter their models’ appearances (so no Photoshop images). It stated each model is to represent more women than mainstream brands.

Since its launch in 2014, BirdSong has sold 500 units and attracted 300 customers. It also ships to 13 countries and has been featured in various fashion publications including I-D, Dazed, Nylon and Teen Vogue. The company stated it is seeking to reach 2,500 customers along with double its supplier base to 30 suppliers, and project £100,000 in revenue.

BirdSong 2We’ve built a reputation as pioneers with a high level of consumer trust, as the only brand we can think of to combine both local manufacturing and marketing that speaks to modern women. We have ambitious plans for the future, and are ready to take our business to the next stage of growth.”

Funds from the initiative will be used for to hire a CTO, product development and acquisition, staff, and marketing. The company noted that the extra money will be invested into marketing and product development, and as a buffer for a rainy day. It is set to close on Friday. 

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