Just a couple of weeks after launching its Seedrs crowdfunding campaign, premium cranberry cider brand, Cranes, has successfully secured its initial £95,000 funding goal.
As previously reported, the company’s drinks are 100% natural and offer a high juice content over 16%, has only 99 calories per bottle, only has five grams of added sugar and has natural sweetener, stevia. The Cranes team revealed:
“We believe Cranes is one of the most innovative on trend alcoholic drinks on the market. A lightly sparkling 4% alcoholic drink, Cranes is brewed purely from crushed cranberries, with added juice for real flavour. It comes in three distinctive flavours: Original Cranberry, Raspberry & Pomegranate and Strawberry [and] Kiwi.”
Brewed just outside of Cambridge, the company is currently working with Boutique Beer Brands (BBB), which specializes in drink sales. Cranes recently collaborated with a UK mixologist to develop a cranberry and blood orange liqueur, which is now called Cranes Liqueur.
After raising the funds, the Cranes crew shared on Twitter:
And we have hit our #crowdfunding target on @seedrs. A big thanks to all our #Investors. https://t.co/xiN3Nf3bkj
— Cranes (@DrinkCranes) September 21, 2016
The campaign’s funds will be used to increase distribution/support sales; raise awareness at events and festivals through the UK; hire PR agency; deliver advertising campaign in London and East Anglia; and production/inventory. Those that invest in the company will receive the following rewards:
Invest over £500:
- 20% discount on our website.
Invest over £1000:
- 20% discount on our website
- The company will send a bottle of Liqueur and a mixed case of the Cranberry ‘ciders.’
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