Music Industry’s Abbey Konowitch, Rob Cavallo, & Tommy Tallarico Team Up to Launch RockmanaiaLive! Campaign on StartEngine

On Monday, music industry leaders Abbey Konowitch, founder/executive producer and former record/television executive at MTV, Disney Music, and Madonna’s Maverick Records), Rob Cavallo, executive music producer, and Tommy Tallarico, creative director and creator of Video Games Live, teamed up to launch a new crowdfunding venture on StartEngine called RockmaniaLive! The initiative is seeking a minimum of $250,000 (max $1 million) and currently has one million common shares available.

rockmanialiveFormed just last year, RockManiaLive! notably began with creative compositions of classic rock songs with arrangements from Cavallo and the assistance of composer, David Campbell. The music has been composed and recorded by classic rock artists such as Led Zeppelin, The Who and Pink Floyd. Rehearsals, production, and full build-out of the show will occur in December 2016 with the first, live shows scheduled for 2017.

The trio stated that RockmaniaLive! will deliver symphonic performances of well-known classic rock albums including Dark Side of the Moon, Houses of the Holy, and Who’s Next. Commenting on the project, Cavallo stated:

“What makes this such a dynamic experience is that we’re actually replicating the technical aspects of the sound of the original bands by using similar equipment, such as amps, instruments, mixing boards and more. The multimedia atmosphere and technical aspects of the sound will offer a genuine experience for generations of rock fans.” Similar to Cirque du Soleil or Blue Man Group, RockmaniaLive! is a scalable brand and production platform that supports simultaneous performances across multiple venues.”

Konowitch also noted:

rockmanialive-2Classic Rock era artists, music and albums have become global cultural brands, built the largest touring business in history, and have generated billions of dollars in merchandise, ticket and album sales. RockmaniaLive! is an opportunity for classic rock fans to continue to experience the ‘soundtrack of their lives’ and share it with their whole family in a unique and visceral way.”

Joining in on the RockmaniaLive! excitement, Kiss, Bon Jovi and Motley Crue manager, Doc McGhee, added:

“The time is right for a concept like RockmaniaLive!. RockmaniaLive! has pulled together a team of the top people who can create the best possible music arrangements and experience. Plus, the music of these classic rock artists is timeless – I look forward to seeing it.”

The RockmaniaLive! campaign is set to run on StartEngine for the next 56 days.


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