London Restaurant Chain “M” Secures £1.2M Just Hours After Seedrs Campaign Debut

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Just hours after restaurant chain M launched its equity crowdfunding campaign on Seedrs, the London-based company has successfully secured £1.2 million out of its £1.3 million funding goal.

m-3The company opened its award-winning multifaceted venue, M Threadneedle Street, in November 2014 and opened its second venue, M Victoria Street earlier this year. Since its launch just two years ago, the chain has received the various awards including Best Use of Technology The Cateys 2016, Best Young Chef UK & Ireland 2016, San Pellegrino Awards, Best for Steak and Seafood, Tatler Restaurant Guide., Best New Restaurant, Harpers Awards, Top 15 UK Healthiest Restaurants, Men’s Health ‘Epicure., Best UK Sommelier, Zack Charilaou Harpers Awards, and ‘Diner Choice’ Award 27 times Winner, Open Table (since 2015).

Along with using £1.1 million to fund the CAPEX of M Social, all other funds will be used to build and open a 50 cover M Den Private Member Lounge, which will be located in M Threadneedle St.’s basement. All other access funds will go towards supporting the business in both long and short term. The company is also offering rewards for those who invest:

The M team revealed:

Our first ‘M Social’ venue is expected to be a new 100 cover ‘Butlers Wharf’ style building, complete with a riverside view and outside terrace. The proposed venue sits directly opposite a mainline station, is ideally positioned to serve daily commuters & become a genuine ‘Home from Home’ for residents, visitors and local businesses.”

Those that invest in the campaign will receive the following:

  • m-2£200- £999: 10% discount at M until January 2019 and a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook.
  • £1,000 – £9,999: 15% discount at M until January 2019, a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook and free membership of M DEN, our luxury private members lounge.
  • £10,000: 25% discount at M until January 2019, a copy of Executive Chef Michael Reid’s M: a 24- Hour Cookbook, free membership of M DEN, our luxury private members lounge and, 15% off online wine purchases.

The campaign is set to close at the beginning of December.

 


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