Cranes, a premiere cranberry cider brand based out of the UK, announced this week it is set to close its crowdfunding campaign on Seedrs shortly. The company launched the campaign last month to raise nearly £100,000.
Brewed just outside of Cambridge, Cranes drinks are 100% natural and offer a high content of 16%. Each bottle has only 99 calories, along with five grams of added sugar and has natural sweetener, stevia. The company noted:
“We believe Cranes is one of the most innovative on trend alcoholic drinks on the market. A lightly sparkling 4% alcoholic drink, Cranes is brewed purely from crushed cranberries, with added juice for real flavour. It comes in three distinctive flavours: Original Cranberry, Raspberry & Pomegranate and Strawberry [and] Kiwi.”
Cranes is currently working with Boutique Beer Brands (BBB), which specializes in drink sales. Cranes recently collaborated with a UK mixologist to develop a cranberry and blood orange liqueur, which is now called Cranes Liqueur. The campaign’s funds will be used to increase distribution/support sales; raise awareness at events and festivals through the UK; hire PR agency; deliver advertising campaign in London and East Anglia; and production/inventory. Those that invest in the company will receive the following rewards:
- Invest over £500: 20% discount on Cranes’ website.
- Invest over £1000: 20% discount on Cranes’ website. The company will send a bottle of Liqueur and a mixed case of the Cranberry ‘ciders.’
During a recent update, the Cranes team announced plans to close the crowdfunding campaign on October 26th (this upcoming Wednesday) and will immediately close the initiative if it reaches £190,000.
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