Earlier this week, UK-based Phrooti announced it is set to launch an equity crowdfunding campaign on Crowdcube to raise £150,000 as it prepares to grow its fruit infused water business.
The company currently produces fruit-infused waters that are based on naturally dried fruit powders. Each of the drinks is all-natural and sugar-free. Currently, the drinks are available in two separate flavor combinations, raspberries, and strawberries. Other flavors also include blackcurrants, blackberries, and blueberries.
Sharing more details about the company’s products, founder of Phrooti, Jerôme Jacob, reportedly started:
“With the sugar tax looming, manufacturers are under pressure to lower sugar levels in their drinks, which could mean more sweeteners, more additives and less flavour. That’s where Phrooti is different and why the timing is perfect for us to launch this product. People can enjoy a delicious bottle of Phrooti and know they are treating their bodies to a really healthy drink.”
He went on to explain:
“Our ambition is, by any standards, large: to become the world’s number one healthy fruit drink. We’ve won two listings with major distributors – Cotswold Fayre (retail) and Harry & Parker (foodservice) – and are revenue-generating. Now, as we refocus towards the bottled market, we are seeking investors through Crowdcube to help facilitate this next stage. Through crowdfunding we will be able to move the business to the next level and support the launch of our new bottled products. We feel there is a real gap in the market for healthy fruit drinks that just isn’t being met and Phrooti is the perfect drink to fill it.”
Phrooti is set to launch its Crowdcube on November 1st.
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