On Monday, online care platform, SuperCarers, announced it was launching its equity crowdfunding campaign on Seedrs. The website is seeking 500,000, which will be geared towards growth and development. The website curates a personal matchmaking service where families can find vetted, reliable and compassionate carers for loved ones. It also matches carers with families based on personality and interest, as well as care need, location, and timing.
Founded by brothers Adam and Daniel Pike, SuperCarers was created after the duo noticed what they call “inefficiencies” of the care system first hand when their mother had become the primary carer of their grandmother but struggled with balancing the caregiving responsibility while maintaining her role as mother of two children. Their grandmother was also determined to stay in her home but was forced to move into a residential care home due to unaffordable and inadequate home care support. It was revealed:
“The mission to improve the quality of life for older people, families and carers finally began with the launch of SuperCarers in December 2015. The fledgling business offers a unique solution to the gaping hole in the care market, enabling families to work and manage family life with the assurance that their elderly parents can continue to live in the comfort and security of their own homes.”
Adam Pike, CEO and co-founder of SuperCarers, stated:
“The UK’s care system is at breaking point. Carers are trusted to look after the elderly, but they are demotivated, poorly paid and as a consequence have limited incentive to deliver the best possible care. In turn, those requiring care often receive an overpriced, poor quality service that doesn’t suit their needs, and they have little to no control over the process. SuperCarers solves both issues. We believe that by empowering and connecting people in the same community, care can become more personal, reliable and consistent. It is our mission to make finding, monitoring and paying for care easier and giving families the tools they need to find the right match for their loved ones. We also want to make care a more rewarding profession, one that is not only personally rewarding, but financially too.”
SuperCarers is notably backed by the founders of Innocent Smoothie through their JamJar Investment Fund and Sir Tom Hughes-Hallett, the former CEO of Marie Curie, now the Chairman of Chelsea and Westminster Hospital.
Jeff Lynn, CEO and co-founder of Seedrs, added:
“We are delighted to welcome SuperCarers onto Seedrs, and we wish Adam and Daniel every success in their crowdfunding campaign. Improving the way care is provided is both a noble and potentially very lucrative ambition, and SuperCarers has a great proposition that is already getting significant traction. Moreover, I have known Adam for many years and have found him to be one of the most impressive and dedicated entrepreneurs I’ve come across. I have very high hopes for this business and its campaign, and I’m thrilled they’ve chosen to work with us.”
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