Less than one week after launching its equity crowdfunding campaign on Seedrs, SuperCarers, has successfully secured its initial £500,000 from more than 100 investors. The online care platform, which curates a personal matchmaking service where families can find vetted, reliable and compassionate carers for loved ones, is seeking the funds for both growth and development.
As previously reported, SuperCarers was created after the founders, Adam and Daniel Pike, noticed what they call “inefficiencies” of the care system first hand when their mother had become the primary carer of their grandmother but struggled with balancing the caregiving responsibility while maintaining her role as mother of two children. Their grandmother was also determined to stay in her home but was forced to move into a residential care home due to unaffordable and inadequate home care support. Adam recently shared:
“The UK’s care system is at breaking point. Carers are trusted to look after the elderly, but they are demotivated, poorly paid and as a consequence have limited incentive to deliver the best possible care. In turn, those requiring care often receive an overpriced, poor quality service that doesn’t suit their needs, and they have little to no control over the process. SuperCarers solves both issues. We believe that by empowering and connecting people in the same community, care can become more personal, reliable and consistent. It is our mission to make finding, monitoring and paying for care easier and giving families the tools they need to find the right match for their loved ones. We also want to make care a more rewarding profession, one that is not only personally rewarding, but financially too.”
Outside the Seedrs campaign, SuperCarers has received funds from the founders of Innocent Smoothie through their JamJar Investment Fund and Sir Tom Hughes-Hallett, the former CEO of Marie Curie, now the Chairman of Chelsea and Westminster Hospital. The platform is now making it a goal to raise £1 million.
Day 2 of our £500K @Seedrs crowdfunding campaign and we’re 100% funded. #winning Can we make it to £1M? #TheFutureOfCare pic.twitter.com/lwINMICuB8
— SuperCarers (@supercarers) November 1, 2016
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