Update: App for Moms Mush Nears £650,000 Funding Target First Week on Crowdcube

Last week, new mobile app for moms Mush launched a Crowdcube campaign, seeking £650,000 as it prepares to grow its team. Within the first few days, the project has successfully secured more than £450,000 from nearly 150 investors.

mush-1As previously reported, Mush was launched earlier this year by founders Katie Massie-Taylor and Sarah Hesz. The app has already attracted 30,000 moms who are looking to communicate with other moms outside their homes. This is a virtual way to making sure that moms are not being isolated. The creators noted that since its debut Mush has already been formed a partnership with Johnson and Johnson.

“Our mission is very simple, that ‘no [mom] does it alone.’ We want to make being a [mom] more brilliant by providing a local community for [moms] to have fun, swap advice, share events, and solve many of the challenges having kids throws at you!”

Sharing details about the app’s already success, Massie-Taylor noted:

mom-and-baby“We are delighted with the success of Mush in the first six months; 55,000 friendships have been made so far. We are constantly receiving feedback from mothers that we’ve been a lifeline for them and made being a mum more brilliant. This new round of funding signals our commitment to broaden Mush’s reach outside of London and into regional areas – particularly rural areas where [moms] may be finding it really tough to meet other [moms].”

She then added:

“We all know that being a [mom] is many many things. It’s amazing. It’s hilarious. It’s hard work. And sometimes, it’s downright lonely. We want to make sure no mum has to go it alone.”

The campaign is set to close at the beginning of December.


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