Huez, a UK-based cycling apparel brand, recently announced it has decided to extend its campaign on equity crowdfunding platform Crowdcube. The company launched the initiative last month, seeking to £250,00 for its ten new menswear pieces and first women’s wear collection. It has successfully secured more than £225,000 from over 175 investors.
As previously reported, Huez has partnered with various retailers, which includes The Conran Shop, Matches Fashion, and Velorution. It has also sold apparel in shops in the UK, Europe, and Australia. The company also noted it is one of the cycling brands that was selected by Matches Fashion. The brand stated it uses advanced sportswear fabrics to create its range of cycling clothing that works on and off the bike:
“We launched the brand in 2014, after we felt that most of the products available to the cycling market were too focused on a retro style, and manufactured with little attention to quality or modern design aesthetics. We saw an opportunity for a brand aimed squarely at the forward thinking cyclists who look to technology to improve their ride.”
Sharing more details about the campaign’s extension, the Huez team shared:
“With a few days remaining we have been granted an extension to continue discussions with other investors. As these discussions proceed our aim is to keep the round open and continue to reach our over funding goal of £500,000.”
Funds the Crowdcube campaign will also be used for continuous growth of its online strategy, hire a marketing manager to deploy strategy with sponsorship, online ads, print ads and key events, grow its wholesale accounts in the UK and internationally with new sales personnel and deploy its marketing campaign. The initiative is set to close on November 25th.
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