British Boxers, a UK-based nightwear and underwear brand, has successfully secured its initial £150,000 funding target through equity crowdfunding platform, Crowdcube. The company launched the campaign last month, seeking the funds as it prepares to debut new product lines.
As previously reported, British Boxers was founded in 2012 and currently sells online and to more than 50 outlets, which includes Harrods. Each of the products is made with fine woven cotton and provides soft, supportive and breathable fabric. It was revealed:
“We have a distinct brand identity with a convincing back-story and believe we are well placed to develop our range to exploit identified growth areas in loungewear and athleisure clothing, ensuring that new product launches continually reinvigorate the brand.”
The company released its women’s hipster briefs had launched last month to coincide with its Crowdcube debut. It has also been featured in various media outlets, including Daily Mail You Magazine, The Guardian, Menswear Buyers Magazine and soon Red Magazine (pending November 2016). Founder and managing director, Deborah Price, is a textile designer and has years of experience in the fashion industry. She previously held the position as Head of Buying for Bonsai of London. In a recent update, British Boxers reported:
“This year British Boxers are on track to double turnover when compared to last year – we have already taken more since April than we did in the whole of last financial year and we still have Christmas and the January sales to go which are by far our busiest months. Last year we took 40% more than the year before too.”
Along with the new lines, funds from the Crowdcube initiative will be used for employing a new marketing expert along with employing administration and sales personnel. The campaign is set to close this Saturday.
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