Earlier this month, Crowdfunder UK’s Jess Ratty sat down with What A Melon’s Olly Bolton to discuss the company’s success at Virgin Media Business’ VOOM 2016. The Crowdfunder UK alum and beverage brand won £112,000 during the big event.
As previously reported, What a Melon was dubbed winner of the 2016 Crowdfunder Award. This award was offered during the UK and Ireland’s pitch competition. According to Virgin Media Business, the competition gives entrepreneurs and small and medium-sized businesses the opportunity to pitch their ideas to Sir Richard Branson and win a prize fund worth over £1million. Winners of the crowdfunding portion of the contest will receive the following:
- an additional £50K cash on top of funding
- a marketing and media support campaign
- a ticket to the VOOM 2016 final
Crowdfunder UK revealed at the time:
“The Crowdfunder Award was presented by Crowdfunder Chairman Rob Love at today’s finale of VOOM 2016, with the £50,000 pledge added to What A Melon’s project immediately by the Crowdfunder team LIVE from the audience! What A Melon was chosen as our winner due to their hugely creative marketing strategy and growth potential which made them a stand out from the very start. Olly and the team ran one of the most successful Crowdfunding projects in the competition, raising over £50,000 from over 100 backers and securing their place in the Crowdfunder five!”
During his chat with Ratty, Bolton shared his thoughts about the VOOM 2016 win along with What A Melon’s history with crowdfunding and why the company decided to ditch traditional banking processes.
Check out the interview below.
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