Denheath Desserts, a custard square brand from South Canterbury, has successfully secured its initial $300,000 funding target through its crowdlending campaign on PledgeMe. The company launched the initiative in late October, seeking a max of $1.2 million to accelerate its self-proclaimed “World Custard Invasion,” grow distribution in New Zealand, and start expansion plans in Hong Kong, Singapore, and New York City.
“From a small sleepy family-owned cafe to an iconic South Island brand in the space of seventeen years – we’ve done a lot since our small beginnings in Pleasant Point. But a couple of things have stayed constant throughout our journey: we’re still family-owned and we take great pride in that; our Timaru roots are as strong as ever; our secret custard square recipe is still delicious; and the values that my mum passed to us when she entrusted us with Denheath continue to guide everything that we do.”
More than 140 investors offered funds through the crowdlending campaign since its debut. Speaking about the initiative’s success so far, co-founder of Denhealth Desserts, Lisa Templeton, reportedly stated:
“Today marks the next big step in our World Custard Invasion. We’re so excited that we’ve raised enough to start our plans, and hope to hit our maximum goal before we close on Thursday. We feel blessed by the support we’ve received so far from our crowd. We’ve always worked hard to make this a reality for Mum and our own family. Now we’ve grown the Denheath family and we’ll be putting everything into our mission to have Denheath custard squares selling all over the world. We’ve had a few pledgers request a paper based way to show their support. So PledgeMe created a new way for those pledgers to post in their pledges, making sure everyone who wanted to get involved could.”
The campaign is set to close later this week.
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