Pets’ Kitchen, a pet-health company that aims to provide high-quality pet food and veterinary services to improve the long-term health and well-being of furry companions, recently listed on SyndicateRoom. To date, the campaign has raised over £265,580 for 17.2% equity offered, priced at £0.25 a share from 15 investors, surpassing the £500,000 goal midway point. Pets’ Kitchen’s pre-money valuation has been set at £2,399,157.
“We were attracted to the company because it demonstrated the ability to harness the three essential ingredients of successful brands: provenance, expertise and values. Moreover, brand development is about creating stories,” commented business angel and Lesmoir-Gordon Boyle & Co CEO Andrew Boyle, who has invested £20,000 in the campaign. “We recognised that having a mission to improve the welfare of pets would provide an endless narrative.”
Launched in 2010, the Pets’ Kitchen team is helmed by MD Jenny Philp and Operations & Finance Director Juliet Silvester.
Although presenting itself as a small, local business, Pets’ Kitchen has generated significant revenues: the team ended the last financial year with sales of £3.5M and listings across retailers which include Tesco, Sainsbury’s and Morrisons. The company provides products and services under the Vet’s Kitchen and Vet’s Klinic brands. Comprised of 27 veterinary professionals and pet owners, Pets’ Kitchen benefits from daily contact with its customers and professional knowledge. Pets’ Kitchen aims to support owners by empowering them to enhance their pet’s longterm health and welfare through the company’s “Added Vet Know-How” in nutritional products and broader pet health education services.
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