Beauty Advisory Service MyShowcase Approaches £750,000 Funding Target During Final Week on Crowdcube


MyShowcase, a multi-brand, multi-channel, personal beauty advisory service, is nearing its £750,000 funding target on Crowdcube. The company launched the campaign last month, and so far secured more than £680,000 from 162 investors.  The company stated it offers a curated range of innovative and appealing independent UK beauty brands. Stylists give advice and sell to customers via home showcases, 1-2-1 or via social media. It was revealed:

myshowcase-2“MyShowcase takes care of brand management, payment and order processing, and helps Stylists with training and managing their customers. Stylists can earn more by inviting others to join their Stylist team.”

In two years alone, MyShowcase has grown from 150 to 1,500 stylists, who have held over 10,000 showcases and have also placed more than 75,000 orders from 37,000 customers. Other achievements include being named The Sunday Times’ Top 15 fastest growing startups in 2015; winner of the 2016 DSA Excellent Best Company Award, Shortlisted for the 2016 Retail Week Ecommerce Team of the Year Award; Ranked number two best beauty retailer by The Independent in 2014.

During a recent interview, Nancy Cruickshank, founder and CEO of MyShowcase, shared more details about the company:

“With women spending over £100,000 on beauty in their lifetime (that’s £126 per month), it was clear this just wasn’t good enough. Women were receiving an underwhelming and unfulfilling service in a huge market with staggering potential and so, MyShowcase was born! We’re on a mission at MyShowcase to not only to provide a truly personal beauty advisory service for women, bringing together over 50 of the best independent and curated beauty brands but to also redefine the way women shop and work – something we’re truly passionate about.”

She then added:

myshowcase-3“MyShowcase truly is out to change the entire beauty industry for consumers, Stylists and brands. Of course, as three tech entrepreneurs with a big mission to change an industry, we can’t do it alone. It’s why myself, Rodrigo and Olivier have worked incredibly hard to build our Stylist network, seeing 15x growth from 150 Stylists two years ago to 1,500 today. It’s also why we’ve built an experienced, driven, management team to help bring the vision for MyShowcase to fruition. Today, our management team brings experience from like-minded businesses such as Jamie-at-Home and Pampered Chef to high-growth tech startups including Unruly, uSwitch, Huddle, and It’s this knowledge and experience within our management team that truly establishes MyShowcase as a business set for a stellar 2017.”

Funds from the campaign will be used to accelerate Stylist recruitment, enhance our customer marketing program, continue to develop our technology platform and expand warehousing along with packing operations. The campaign is set to close next Wednesday (December 4th).

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