Recasher, a London-based fintech startup, has recently launched an equity crowdfunding campaign on Seedrs with a mission to raise €500,000 for the expansion of its loyalty program that offers instant e-money cashback to consumers.
The company described its loyalty program as an incentive for consumers to be able to collect instant cashback (i.e. e-money) rewards through its smartphone app at the time of their purchases at contracted merchants. Recasher noted that its program is not a niche or a specific program, but a “universal loyalty solution application” to all markets and industries.” During a recent interview with EU Startups, the company shared how loyalty customers can use the program:
“Consumers can download the app free of charge. Instead of points – that can be swopped for overpriced goods, or remain entirely unused – our users receive real cash, while saving 4 to 6% of their purchase volumes. They do not need to carry multiple loyalty cards any more, but they can validate their cashback at all the merchants connected to us via their app. The collected cashback is instantly available upon purchases and it is immediately available to spend. Also, consumers can get notifications about various promotions, coupons and benefits offered by the various merchants and services providers.”
Recasher said the program has taken 16 months to develop and more than €800,000 have already been invested by private investors. The company’s team is currently looking for strategic partners in their first target markets, which are Germany and Austria.
Recasher’s Seedrs campaign is set to close later this spring.
(Editors Note: an earlier version of the article stated 50% of the funding goal had been raised. To date, Recasher has raised 31% of its goal)
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Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 24, 2026 vs Jan 1, 2025 - Oct 24, 2025
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Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
126
+4.0%
Target raise
$3.40B
$3.54B
-3.9%
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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
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Recasher, a London-based fintech startup, has recently launched an equity crowdfunding campaign on Seedrs with a mission to raise €500,000 for the expansion of its loyalty program that offers instant e-money cashback to consumers.“Consumers can download the app free of charge. Instead of points – that can be swopped for overpriced goods, or remain entirely unused – our users receive real cash, while saving 4 to 6% of their purchase volumes. They do not need to carry multiple loyalty cards any more, but they can validate their cashback at all the merchants connected to us via their app. The collected cashback is instantly available upon purchases and it is immediately available to spend. Also, consumers can get notifications about various promotions, coupons and benefits offered by the various merchants and services providers.”
