The company, which was founded byEmily Fitchett in May 2016, describes itself as a disruptive cold brew coffee brand that is aiming to change the perception of coffee in the UK. Fitch Brew Co. revealed that 20 independent venues and Matthew Clark wholesalers are already interested in listing its flagship product. Its team shared:
“We believe there is huge potential for the product within the alcohol sector, especially the on trade due to the products versatility. The flavour of Fitch Cold Brew has been specifically developed to work with alcohol brands and the packaging was designed to work alongside craft beer and energy drinks on a back bar. We have spent the last 8 months submersed in developing the product, branding and business strategy and the prototype alone has led to over 20 independent venues interested in listings. We are now also in talks with Matthew Clark, who supply over 16,000 venues across the UK, to distribute.”
“We want investors to be a big part of this incredible journey to making Fitch Brew Co a reputable and recognised UK brand, whilst understanding the importance of generating a financial return. Our exit strategy isn’t definitive today, however with strong growth over 3-5 years we have the utmost confidence in selecting the right exit strategy for our investors, brand and the category at large.”
Originally seeking £100,000, Fitch Brew Co. has successfully secured its initial funding target and has raised over £130,000 from nearly 140 investors. It is set to close in March.
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