Success: Love Cheesecake Secures £75,000 Crowdcube Funding Target

Just a little over a week after launching its equity crowdfunding campaign on Crowdcube, UK-based Love Cheesecake has not only secured its initial £75,000 funding target; it is now nearing £90,000 thanks to more than 140 investors. Founded in 2011, the company states it designs, manufactures and sells individual fresh cheesecakes to both consumers and businesses. Love Cheesecake sold over 42,000 cheesecakes last year and is looking to expand. 

The company stated:

Love Cheesecakes is looking to create a dessert experience; fresh cheesecakes served over the counter, ordered online or enjoyed with a sit down meal. Our cheesecakes are individual sized and customers have a wide choice of flavours that will be offered in both the chilled and frozen dessert market. We’ve been testing the product now for 5 years by launching new flavours at food festivals and asking for feedback. If the product performs well over 3 events we add the product to our website for e-commerce sales. Businesses/consumers can reduce risk, storage space and wastage as we deliver fresh cheesecakes which then can be frozen for a later date. Our research suggests that competitors cheesecakes are delivered frozen as they are larger.”

Love Cheesecake is currently looking to create three retail units across the northwest and is preparing to undertake a marketing campaign. It is now retail ready and is in discussion with supermarkets. The company noted:

We will continue to develop and grow our business to business offering to local companies around the North West. Once we have designed and finalised our chilled packaging design and distribution service, we can start to offer our cheesecakes across the UK and Export.”

Originally set to close in mid-April, the company announced it is planning to complete the equity round once the campaign secures £80,000 (which it already has).


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