Wow!: Premium Pay-As-You-Go Fitness Studio Core Collection Surpasses £2 Million on Seedrs

Less than a week after successfully securing its initial £1.1 million Seedrs funding target, London-based premium pay-as-you-go fitness studio Core Collection has surpassed £2 million thanks to nearly 200 investors.

The studio stated it is seeking to set a new standard in boutique fitness:

“We strip back the fads to provide clients with effective, honest and intelligent methods that value their time, lifestyle and goals – all within a relaxed, luxury environment where you want to hangout not just workout. We believe group classes are the future of training. They give the best value for money, create community and healthy motivation, and give a safe and knowledgeable environment to improve fitness. Our Level 3 qualified PTs provide the experience of a personal training session within our small group classes for a fraction of the price.”

Core Collection also has a different approach to handling its membership:

“We don’t believe in locking clients into a membership unless they want it. We respect the need for flexibility and we want to be an adaptable component of people’s lives – not a chore – which is why we have created a series of dynamic pricing options.”

Classes at the studio are relatively inexpensive, with intro classes being £20, single classes are £28, four classes are £90, eight classes are £170, and sixteen classes are £320. Unlimited passes are also offered, £220 per month. Classes currently offered are velocity, accelerate, resistance, power yoga, mat pilates, stretch, and sculpt. 

Funds from the Seedrs round will be used for Core Collection’s expansion. The initiative is currently set to close next month.


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