Following Seedrs Overfunding: Humble Grape To Open Third Location in Islington

Independent wine merchant and wine bar concept, Humble Grape, is set to open a third site in Islington this upcoming summer. The news comes just a few weeks after the company secured its initial 1 million funding target through its latest equity crowdfunding campaign on Seedrs.

As previously reported, the company reported that after the success of its first two sites –Humble Grape Battersea (2015) and Humble Grape Fleet Street (2016), the emerging brand has two further sites opening this year, both of which are already secured and fully funded. Just three years ago, Humble Grape raised over £500,000 on Seedrs and since then, the company reported it has grown quickly and now employs more than 35 staff. It also imports over 400 wines from 11 different countries. Founder of Humble Grape, James Dawson, recently stated: 

“This is about offering our customers the opportunity to become further invested in Humble Grape. We’ve let customer feedback and input shape our brand so far and no matter how big we grow, I want this to continue. I believe in crowdfunding because it gives customers who believe in a brand the opportunity to become a part of its growth and share in its success. We’re all about bringing our customers closer to the source, connecting them with the winemakers and giving them access to wines that would otherwise be unavailable. I want Humble Grape to belong to the people who believe in what we are doing.”

According to Big Hospitality, the Islington venue is set to feature a bar, dining room, a wine shop, and wine library.  Dawson shared with the media outlet:

“I’ve always loved Islington. The people, the neighborhood, the buzz. We have plenty of clients who live around there too, so it felt like a natural home for the next Humble Grape. We’ve got some incredibly special imports lined up just for [Islington].

Humble Grape expects to expand across London with each location offering a unique identity, taking into consideration the local community, and personalized USPs. Since its launch, Humble Grape’s latest funding round has raised nearly £1.3 million. It is set to close later this spring.


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