Swiss brand MyKronoz successfully secured $5,333,792 from 26,828 backers through Kickstarter for its new smartwatch, ZeTime, Following the closing of the campaign, MyKronoz announced it decided to take advantage of Indiegogo’s InDemand feature.
ZeTime is described as a hybrid smartwatch that combines mechanical hands with a full round color touchscreen. MyKronoz noted that ZeTime “blends’ the classic design of a traditional timepiece with advanced smartwatch features.
“With its classic mechanical watch hands, powered by patented Smart Movement technology, ZeTime will automatically update the time according to your location and will work up to 30 days on a single charge.”
The watch comes in two models, Regular (44mm) and Petite (39mm). The Regular offers a stainless steel watches inspired by Swiss designs, while Petite offers the same features, compatibility, and finishings as the Regular but in a compact 39mm watch case. Since its launch in 2013, MyKronoz has sold more than two million wearables. Speaking about the company’s crowdfunding success so far, Boris Brault, CEO and founder of MyKronoz, stated:
“We are achieving this success in the context of a wearables market where mainstream adoption has not yet taken off. So we decided to create a new dynamic by delivering the perfect hybrid smartwatch without compromises. Bringing the best of Swiss design and watchmaking expertise into a wearable device. ZeTime embodies this vision, and demonstrates our position as a game changer and fierce challenger to both established watchmakers and wearables players. The huge momentum of this Kickstarter campaign has really been another market validation for us: both on the potential of hybrid smartwatches, and the international growth of our Swiss Brand thanks to this fantastic innovation. We have really felt an incredible amount of passion from our backers, and impatience for our product. This helps us to pursue our ambition to become tomorrow’s leader in new generation watches.”
The watch is currently scheduled to ship to Kickstarter backers in September 2017 and to Indiegogo backers in December 2017.
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