With its Invesdor campaign set to close this upcoming Monday (May 8th), London-based music streaming service, BlueJay Music, has successfully secured its initial £150,000 funding target from nearly 20 investors. The campaign was launched at the end of March and is seeking a max of £300,000.
As previously reported, BlueJay Music claimed it adds a new dimension to online music. Users just simply live stream a playlist of their favorite songs from their mobile device to anyone in a real-time and interactive environment that includes group chat. BlueJay is licensed in the UK as a webcast service by the PRS and the PPL. The company explained:
“In short, in the current online market there are no truly personalised music apps, there are very limited options for real-time social interaction over music online, and there is clearly a strong desire for both. BlueJay is a human curated music service that can scale to the individual listener, allows listeners to connect and interact socially over music through group instant messaging, and combines both in a smooth, enjoyable, real-time environment. This ability to run an internet radio station from your pocket is new and unique and we have a patent pending on our technology.”
Following the campaign’s debut, the founders of BlueJay, Leonard Peter Shore and Samuel Jordan Shore revealed more details about BlueJay Music’s development:
“We were both in San Francisco working on a project with someone we’d known a long time when we became involved in a discussion about music and the lack of an ability to listen to music together, and to have some social engagement. At first that lead to ideas about crowd sourcing playlists for physical parties. But it soon morphed into an idea, if you like, of a global party where people could crowd source a playlist. The complexities of that and the challenge of licensing in a grey area led us eventually to design more of a radio type service – where you can set up, in principle, an unlimited number of personal radio stations with an unlimited number of listeners – and can listen together and engage socially with each other.”
Leonard and Samuel noted that the funds from the Invesdor campaign will go towards BlueJay Music’s growth and more product development.
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