Seriously overfunding: Vita Mojo has steadily secured more than £2,759,869 for 12.2% equity on its Crowdcube campaign. Vita Mojo, a quickly-growing UK restaurant chain and software company that is backed by the €6B global caterer Elior, is on a mission “to make food personal.” With industry leaders already on board, a former MD of Itsu stated that Vita Mojo is “the future of food.” At this writing, over 985 investors investors have invested funds toward the campaign, pushing beyond 182% overfunding.
Helmed and cofounded by CEO B. Nick Popovici and COO Stefan Catoiu, Vita Mojo plans to use its Crowdcube funding for new restaurant openings in London and the UK (slated: two more restaurants in 2017, three more in 2018 and four more in 2019), to set up franchises in other regions and to development of the company’s software.
To recap, Vita Mojo was pre-valued at £19,869,041 and secured a £1M investment from Elior Group Plc prior to launching its Crowdcube campaign which is represented on the progress bar of the campaign and at the same share price as all investors. The UK-based company envisions making personalized food the norm around the world by leasing its proprietary software to other restaurants, opening more restaurants (currently there are three London locations in St. Paul’s. Spitalfields and Canary Wharf, with a fourth opening shortly) and franchising its concept to produce meal that accommodates individual tastes and appetites.
In addition to its restaurants, though Deliveroo and UberEats Vita Mojo delivers breakfast, lunch and dinner with available catering options. The team has also partnered with DNA Fit, a leading provider of genetic information for fitness and nutrition. For more detailed information about Vita Mojo’s campaign, financial information and updates, click here.
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