Cool Cold Brew, a UK-based healthier chilled coffee drinks brand, is gearing up to launch an equity crowdfunding campaign on Crowdcube.
Cool Cold Brew stated that founder, Joe Devereux-Kelly, launched the company after originally discovering cold brew coffee in the U.S. in 2010 and later noticed there was an opportunity in the UK market. He has since set about creating a range of healthier, no added sugar chilled coffee drinks in a market which has historically been dominated by unhealthy products. Devereux-Kelly noted he is planning to bring the Cool Cold Brew range, made with sustainably sourced Rainforest Alliance coffee to market this August, which will include:
- Black: A clean and refreshing natural and sugar-free chilled equivalent of an Americano.
- Milk: A smooth and refreshing low fat and no added sugar combination of cold brew coffee and British semi-skimmed milk.
- Chocolate: Adding a hint of cocoa to the Milk flavor, this Chocolate flavor helps the Mocha meet the summer with low fat and no refined sugars.
- Coconut: Vegan approved, 100% natural super Coconutty cold brew containing no added sugar.
Cool Cold Brew revealed it is already in talks with multiple retailers including Selfridges and Sainsbury’s. Devereux-Kelly stated:
“If you look at the current range of ready-to-drink chilled coffees, the average product contains over 19 grams of sugar, that’s the equivalent of 4.75 teaspoons and most of the products are highly unnatural. We’re not compromising on taste or sweetness either, our range has been developed for the quality coffee flavour and with just 4.2 grams of naturally occurring sugar on average per carton across the range. The pricing point, branding, health advantages and on-the-go nature of Cool Cold Brew makes it a chilled coffee drink for everyday enjoyment and retailers are already showing great interest”.
Funds from the Crowdcube campaign will be used to bring the new range to market and grow the Cool Cold Brew brand. Devereux-Kelly added:
“We want investors of all types to be part of our journey into making Cool Cold Brew the ‘go-to’ cold brew brand in the UK and Europe and Crowdcube helps us do that. We believe by launching new flavours, variants and formats in different market spaces such as health and fitness to alcohol and more, we can grow these categories and go onto generate a strong return for our investors.”
The initiative is set to close at the end of August.
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