British honey brand, Black Bee Honey, has successfully secured its initial £75,000 funding target during its equity crowdfunding round on Crowdcube. The company launched the campaign last month and has so far attracted nearly 200 investors to its business plan. The company, which was launched by London Postcode Honey founders/beekeepers Chris Barnes and Paul Webb, is set to offer a selection of raw, single origin British honey.
“Currently consumers have little choice other than cheaper blended and imported varieties or expensive Manuka honeys. Black Bee aims to fill the space between these options, appealing to existing honey consumers with a premium brand offering the best British honeys. All of which are raw and single origin.”
Black Bee Honey also noted that Barnes and Webb have hand labeled more than 10,000 jars and one of their 10 honey varieties has won a great taste award and were stocked in multiple stores such as Selfridges, Harvey Nicols, Fortnum & Mason, and Harrods.
“Black Bee benefits from the contacts Chris and Paul developed with suppliers and retailers from London Postcode Honey. We have costings from a co-packer and our first products will launch at the Speciality & Fine Food Fair at Olympia in September. We have recruited key advisors Jon Simon founder of Pieminister and Crispin Busk founder of Kabuto Noodles.”
Funds from the Crowdcube initiative will be used for production and operation costs for the first year, specifically for the purchase of honey from suppliers. The funding round is set to close later this month.
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