Former Wells Fargo digital marketing executive Alan Gellman has joined multi-lender marketplace Credible as Chief Marketing Officer. Most recently, Gellman was Esurance CMO and will now be Credible’s first CMO.
While at Esurance, a self-directed insurance platform, Gellman was named one of “The 50 Most Innovative CMOs in the World ” by Business Insider. His appointment follows an announcement earlier this month that Ron Suber joined Credible as executive vice-chairman and a member of the board of directors.
Credible founder and CEO Stephen Dash commented on Gellman’s new role at the Fintech firm;
“Credible has established that our core values of transparency, simplicity and choice are widely appreciated by millennials. We’re excited to welcome Alan to our team — we share a vision for doing the right thing by consumers, and Alan’s experience is both significant and highly relevant.”
Gellman said that Credible’s mission of helping consumers making better financial decisions is enormously appealing.
“The disruptive approach to student lending — where Credible provides clear choices and active guidance — has tremendous potential to extend to other financial services categories.”
After launching as a finance marketplace to provide instant, personalized offers for student loans, Credible has expanded its offerings to include personal loans, and this month announced the pilot of its credit card marketplace.
In the first half of 2017, more than 80,000 people qualified for loan offers through the Credible marketplace.