On Wednesday, global crowdfunding platform Indiegogo announced one of its successes, Knocki, received $100,000 in flash funding through its partner, Arrow. The Knocki is described as a small wireless device that turns any surface into a remote control.
“Using Knocki is easy. Just tap simple gestures anywhere on a Knocki-enabled surface to automate all kinds of useful actions. Make your ordinary surroundings do more. Why reach for a phone, a remote, or a switch to perform your favorite functions? There’s another control interface that’s always within reach – the world around you, and you can activate it with Knocki.”
Speaking about how he and his team came up with the Knocki idea, co-founder and CEO, Jake Boshernitzan, stated:
“We were watching our children playing and one of our kids stacked up boxes in order to be able to reach a light switch. Then we jokingly thought, how cool would it be if that entire wall was a light switch? We started looking around and doing a lot of research and discovered that, as simple as this concept was, there was really nothing out there [like it].”
Originally seeking $35,000, Boshernitzan and other co-founder Nezer launched the crowdfunding campaign and secured more than $1 million. The duo then applied for the Arrow Certification Program. Boshernitzan commented:
“Arrow is a secret weapon for hardware startups. They provided so much counsel and direction and expertise.”
Bosternitzan then added:
“A hardware start-up is one of the most challenging things that a person can do in their life. Both Indiegogo and Arrow really make something possible for people with ideas without the resources to bring them to life. Both of them, together, is such an amazing combination for making things possible for so many dreamers and small businesses that otherwise couldn’t turn their ideas into reality.”
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