On Thursday, Crowdcube alum and moldable glue company Sugru announced the launch of its new family-safe, skin-friendly formula. The brand claimed that the new product is expected to double its pretense in retail by the end of next year.
According to Sugru, more than 6,000 retail outlets stock Original Sugru, with most of them operating within the DIY market including retail giants Adeo and Kingfisher Groups. The company reported that its new Family-Safe Skin-Friendly formula is set to double this, opening up opportunities with new craft, stationery, and mass market retailers as well as increased presence in existing retailers such as Hobbycraft and Rymans in the UK and Target and The Container Store in the U.S. Sugru CEO, Jane ni Dhulchaointigh, stated:
“When I first had the idea for Sugru, I imagined this space-age rubber that could fix and improve almost anything. I wanted to build a product that was useful in people’s day to day lives and would in some way help tackle today’s throwaway culture. The first step was to make something strong and durable and the second step was to make something everybody could use. The new family-safe formula truly allows us to realize this dream and extending our reach into retail is the only way we can achieve our biggest ambition – to get the next generation fixing and making again.”
Launched back in 2009, Sugru reports that more than 14 million single-use packs have now been sold in over 175 countries and territories worldwide with the company growing an average rate of over 30 percent year-on-year from 2013 to 2016. The launch of the new family-friend glue comes less than six months after the company raised nearly £2 million during its second equity crowdfunding campaign on Crowdcube. In 2015, Sugru secured £3.39 million through its first Crowdcube round.
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