Kickstarter Veteran Joto Partners with Crowdcube: Creative Robotics for the Home

Creative robotics pioneer Joto has linked with  Crowdcube to raise £250,000 with a 12.2% equity stake offered to investors. Since going live on 14 September, over 100 investors have poised Joto to easily exceed £60K by EOD. Valued at £1,800,000, Joto is using this funding round to enable the launch of the Joto hardware across even more channels and regions, as well as to accelerate the development of the software platform, where users will be able to view and exchange content with peers and other content providers.

“Most of the content we love is stuck on our screens, and as a result so are we. We are reimagining a world, where people can feel connected beyond the screen,” explained Joto founder Jim Rhodes. “This is an exciting first step in the exploration of creative robotics for the home. Not the type to be scared of, but the sort you’d love to put on your wall.”

Joto saw success earlier in 2017 during its first crowdfunding campaign on Kickstarter campaign, selling 1,836 units in just four weeks and raising over £362,000 – smashing its original target of £100,000.

According to Joto’s Kickstarter active comments board, the tech is “on track so far. We’re just about to enter the final phase of design and prototype testing with our manufacturer so hopefully this won’t cause any hold ups. We will of course keep you updated on progress and also if there’s any changes to our timelines.”

[clickToTweet tweet=”#Robotics #crowdfunding @crowdcube @jotorocks @crowdfundinside” quote=””This is an exciting first step in the exploration of creative robotics for the home. Not the type to be scared of, but the sort you’d love to put on your wall.””]

Joto aims to continue to build technology which offers a new intersection between the worlds of design and technology. The company is providing new ways for people to discover content with the convenience and instant availability of digital, displayed in ways which are fun, memorable and not reliant on a screen. Combining elements of robotics and artificial intelligence with pen and ink, Joto has developed a connected whiteboard that draws with a pen, live on request, sketching everything from works of art to messages. At the push of a button, Joto turns pixels on a screen into pen and ink drawings. The coffee offerings and bird imaged above and below show Joto at work and play.

The Joto software platform provides an opportunity for media providers and creators to serve their content to consumers in a wholly original way – for artwork, social media updates, news headlines or private messages. Joto software will have a rich application framework to allow integration with all the apps people use on a daily basis, such as Twitter, Slack, Google Calendar and Alexa.

Joto was named the public’s favourite design at this year’s Beazley Designs of the Year exhibition at the Design Museum, and will be made available to consumers via an exclusive partnership with Selfridges later in 2017, as part of the store’s technology showcase. Business customers already using Joto technology include Twitter, Google, IBM, Intel and Liberty of London. Joto demonstrates the potential of creative robotics, and the design and art community is exploring the potential of the new technology in their work, explained Joto. Top names already creating exclusive artwork for the new medium include graphic designer Anthony Burrill, Mr. Bingo and Supermundane.

To demonstrate the versatility of Joto, the team has launched 365 Days of Art, which will see a network of artists create unique designs which will be served to the Joto community via the app, allowing subscribers to wake up to a new piece of art on their wall, every day of the year.


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