Houston-based mobile grocer Grit Grocery’s equity crowdfunding campaign went live on Wefunder just before Hurricane Harvey. As one may expect, the campaign has been at at standstill as the city cleans up after the wrath of Harvey.
Funding will be used to assemble a fleet of mobile Grit Grocery markets that will make eating healthy easier for people across the Houston area. Grit Grocery is aiming to raise a minimum of $150K toward a $1M goal; the $5M valued Grit Grocery has only secured over $39,840 from more than 37 investors since its launch. Grit Grocery seems to be a logical solution to the problems facing Houston in the near and distant future. Grit Grocers are on the ground, selling items from its mobile and agile pantries, reaching rebuilding Houston neighborhoods.
[clickToTweet tweet=”.@gritgrocery live on @wefunder #houston #harvey @crowdfundinside #crowdfunding” quote=”Grit Grocery responds to Hurricane Harvey: Support Houston”]
While the startup cannot be directly contacted due to Reg CF regulations, I’ve been tracking the company’s social networking to check on its progress. The startup is hosting a Harvey Relief for Farms & Ranches on Saturday, 30 September aiming to help farmers and ranchers get back on their feet after the hurricane.
The startup is clearly proud to be from Houston, especially by the city’s own grit. In its social networking, Grit Grocery has emphasized that community is key, especially in a crisis. By keeping community at the core of its model, Grit Grocery certainly play a part in Houston’s recovery. For more campaign details, click here.
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