In Great Shape: BCN DiR Fitness Club Celebrate Third Successful Crowdcube Spain Campaign

A subtle hint for our American readers, the day after Thanksgiving… Grab your turkey sandwich and read about Clubs DiR, Catalonia’s leading fitness chain.

DiR closed its third equity crowdfunding funding round on Crowdcube Spain, this one to fund its a 477,420-EUR funding round to fund its twenty-second fitness club, BDiR Alcudia, which will open its doors in 2018. 132 people invested with an average investment of 3,617 EUR. Founded in 1979 by CEO Ramon Canela, DiR counts more than 70,000 members and more than 650 technicians with diversified services including nutrition, physical therapy/osteopathy and beauty treatments as part of its core fitness team. The fitness centers boast state-of-the-art equipment, more than 50 different activities, many of them 100% DiR creation, functional and metabolic training, and new service proposals to engage clients.

The BDiR Alcudia round demonstrates DiR Group’s commitment to innovation and new fundraising technologies, the third capital increase that the fitness chain has carried out through Crowdcube. In December 2016, DiR closed its first campaign with a 452,160-EUR round for its twentieth club, DiR Mallorca. Last May, it raised 383,280 EUR for DiR Granados. As in prior funding rounds, DiR launched an equity crowdfunding raise for BDiR Alcudia to give its supporters and followers an opportunity to be a part of its 22nd club and become co-investors in the new centre, combining equity with contributions from its shareholders.

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The new centre, BDiR Alcudia, located on Calle Alcudia 54, in the heart of Barcelona’s Sant Andreu district, will be the third club under the BDiR concept which envisions itself as “boutique” local club, aiming to bring fitness and healthy living closer to all the Barcelonans living in the area. Within its 1,050m2 facility, BDiR will have three separate multi-purpose rooms to practice different kinds of exercises, such as yoga, spinning and zumba.

Crowdcube follows the Spanish Corporate Finance Promotion Law and is regulated by Spanish regulatory agency CNMV for investing in growing businesses. Crowdcube is authorized as a crowdfunding platform by the FCA in the United Kingdom and the CNMV in Spain, and is ACCIÓ-certified for its quality and transparency. Since 2014, when Crowdcube started operating in Spain, the platform has channelled 12.5 million euros for 52 Spanish companies, including standout campaigns for the distillery Santamanía (€ 1M), the drones company Hemav (€ 450,000) and the crowdlending platform Zank (€ 725,000).

Current live campaigns on the site include real estate management startup LemonKey, Enéresi dental clinic, Miller & Marc prescription glasses and sunglasses, Suko pressed juices, Wowego online fitness and health club and maritime global communication and management company Viuhu.


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