Palm & Bean, a cold brew drink brand that blends coffee with coconuts for natural sweetness and balanced taste, is launched an Reg CF campaign on Indiegogo/Microventures’ equity crowdfunding platform. The company is reportedly developing an innovative line of healthy products that blends two flavorful and popular ingredients, coffee and coconuts.
Following its debut at the 2017 Natural Product Expo West Trade Show, the food startup has been targeting various independent grocers, small-chain natural retailers, and boutique retails in Southern California. The company stated its drinks can be purchased in premium grocery stores, such as Sprouts Farmers Market and Bristol Farms and through Thrive Market, an online retailer of natural and organic goods.
“Palm & Bean’s mission is to build an environmentally friendly brand that appeals to socially conscious consumers. Products under the Palm & Bean banner aims to deliver premium flavor, authentic ingredients, state-of-the-art processing, and engaging branding and marketing.”
Palm & Bean currently has two flavors:
- Kona Mocha: hint of smoky cacao with a velvety chocolate undertone
- Tahitian Vanilla: adds a natural sweetness that complements the coconut milk and cold brew flavor profile
The company noted that both beverages have 120 calories and contains 85 mg. of caffeine. Each is flash-pasteurized in an aseptic, low-acid manufacturing facility, which allows the company to create a shelf-stable product without the use of artificial preservatives.
“Most non-dairy specialty coffee products feature soy or almond milk as the creamer agent. Unfortunately, these creamers tend to undesirably alter the coffee flavor profile. Soy milk tends to exacerbate the natural acidity in coffee, while almond milk often overpowers the other flavor components. Coconut milk delivers natural sweetness that many people find pleasing and it balances well with the pH level of coffee. Palm & Bean offers a unique balance of cold-brewed coffee flavor and the creamy notes of Indonesian coconut milk.”
All funds from the equity crowdfunding campaign will be used to continue Palm & Bean’s expansion, along with introducing new flavors. The funding round is set to close mid-December.
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