Investment platform InvestorConnected has launched an equity crowdfunding campaign on Invesdor, seeking to raise a maximum of £350,000. Founded in 2010, InvestorConnected describes itself as a website that provides a global platform where entrepreneurs are able to pitch their businesses or projects to a broad range of potential investors.
“The live platform enables entrepreneurs – with no knowledge of finance – to create full financial projections. It takes in 40 different factors and generates a credit-rating type score, then guides entrepreneurs through the process of finding investors. It also creates pitching materials and evaluations. In tandem, investors can search through InvestorConnected’s portal, and can find businesses that meet their specific criteria.”
InvestorConnected launched its MVP at WebSummit in 2015, with a soft launch in February 2016. The platform is currently free. Co-founder Thierry Clarke
“1200 people have run projections using our tool and we’ve learnt from that,” he explains. “We’ve used that as a kind of learning experience to make sure that when we launch and start charging that we’ve gone through extensive due diligence. Already we’re underpinned by the benefit of four years of research, trial and error testing, countless investor conversations, and analysis of investor websites.”
Thierry added that the funds will be used to build up InvestorConnected’s development and management team, sales and marketing, and other staff.
“But first and foremost, we’re a tech platform. We want to keep developing and growing our offering, such as more extensive filtering and matching of pitches. This is just the beginning.”
Since its launch, InvestorConnected has successfully secured more than £100,000. It is set to close on December 27th.
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