Zenz Organic, a natural and ecological beauty product brand, has raised nearly 2.3 million kr funding target through its equity crowdfunding campaign on Invesdor. The company, which was founded in 2009, originally sought to raise a minimum of 1,850,000 million kr, which was achieved quickly. As previously reported, Zenz Organic produces exclusive eco-labeled haircare and styling products, natural hair color, and mineral makeup. While sharing details about its products, Zenz stated:
“With focus on health, sustainability, being ecological and organic, Zenz aims to contribute to a healthier hairdressing experience for both the consumer and the hairdresser. We offer a complete allergy friendly product line with all the products a salon need. Also, we have developed the Zenz Pure line which are products without any scent and are particularly suitable for people with allergy, pregnant women, children and scent sensitive people.”
The company also revealed it wants to provide conscious consumers and hairdressers a healthier alternative to the many harmful products available on the market today.
“We want to satisfy everyone’s needs for beauty with respect to health and environment. Beauty and health are closely related and we therefore find it natural to be green, organic and sustainable.”
In regards to the future, Zenz added:
“We want to expand our presence and sales in our current markets by supporting existing distributors and finding new distributors or agents covering other sales channels. In markets without current presence we want to find distributors with expertise and reseller base that are aligned with our brand value.
“In the Nordic region we are already increasing our sales directly to resellers and have a good base of resellers with big potential. Beside the sales of products through distributors and resellers, we plan to open 50 new Zenz and Zenz Franchise salons over the next 5 years in the Nordic Region.”
All funds from the Invesdor campaign will be used to continue the expansion of Zenz’s products and development.
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