UK-based natural fruit beverage brand Berrywhite has officially extended its latest equity crowdfunding campaign on Crowdcube. The company launched the funding round last month and sought to raise £150,000. As previously reported, Berrywhite launched its first funding round in 2014, seeking 300,000 but only secured £291,380.
The company was established in 2012 by Andrew Jennings and was designed to be “delicious, light, and refreshing.” The company offers a range of still beverages that combine fruit juice with mineral water. It also has a sparkling drink range that combines fruit juice with spring water.
“Berrywhite was established in 2012 out of a desire to produce drinks that are good for you and good for others. We solved this in two ways: firstly by creating natural affordable fruit drinks that taste delicious and have no added sugar or artificial additives, and secondly by making a donation from all drinks sold to assist others less fortunate. The result is a range of still drinks in bottles and sparkling drinks in cans. Each refreshing flavour is blended with either mineral water or spring water. There are no added sugars and no artificial additives.”
Berrywhite also reported that its products are sold through hundreds of outlets in the UK including retailers like Holland & Barrett, and WHSmith and through national suppliers such as Brakes and the Compass Group. All funds from the Crowdcube campaign will be used to continue the expansion of Berrywhite’s beverage ranges. The campaign is now set to close at the beginning of February.
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