Overfunding: Japanese Snack & Meal Solutions Brand Miso Tasty Secures £150,000 Funding Target in Four Hours on Seedrs

Just a little over a year after completing its first equity crowdfunding campaign on Seedrs, Japanese snack and meal solutions brand, Miso Tasty, has returned to the funding portal and secured its £150,000 funding target in four hours. 

As previously reported, Miso Tasty was launched in 2014 by chef Bonnie Chung and describes itself as a modern brand of Japanese-inspired snacks and meal solutions.  The company reported that within four years it has grown its range of products to include miso soups, miso pastes, miso ramen noodle kits, as well as a critically acclaimed cookbook. It was also noted that Miso Tasty aims to make tasty Japanese meals easy to recreate at home or on-the-go.

“Our products feature our signature miso ingredient, which has been authentically made in Japan and is central to our incredible flavours and nutritional benefits. Since last year’s raise, we have launched our Ramen Noodle kits into 300 Waitrose stores. Our sales for January are up more than 100% from last year. This investment round supports Miso Tasty’s next stage of growth as we gear up for the greatest step change in our company’s history – launching into UK’s biggest retailer – Tesco!”

Speaking about the latest funding round’s success so far, Chung stated:

“We’ve had a bumper year of sales and are excited to now accelerate our business even further with the UK’s biggest supermarket! After last year’s lightning-fast raise we are delighted to fully fund in only 4 hours! We are excited to welcome our new investors to join the Miso Tasty family.”

All funds from the Seedrs campaign will be used to continue Miso Tasty’s growth and expansion. The company reported:

“We are investing in an exciting new brand update where Bonnie, the founder of Miso Tasty is being positioned more centrally in the brand communications. This will be rolled out across all our product packaging, website and communications this year. We will also be investing in marketing activity to bring the new brand to life through video, social media and PR.”

The initiative is set to close later this spring.

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