On Monday UNICEF Australia announced it has turned to cryptocurrency for online fundraising through its new website, The Hopepage, which notably allows Australians to provide help and hope to vulnerable children by simply opening the page while they are online. According to the nonprofit, when users are on the Hopepage, their web browser uses their computer’s processor to solve cryptocurrency algorithms. They can select how much processor power they want to donate to this task.
“The longer you stay on the page and the more processor power you donate, the more algorithms get solved, which earns cryptocurrency. Mining is perfectly safe for your computer. If you’re ever worried about power consumption, turn down the amount of processing power you’re donating.”
UNICEF Australia also noted that the cryptocurrency is automatically donated to UNICEF Australia and is turned into real funds that reach children through life-saving supplies like safe water, therapeutic food, and vaccines. While sharing more details about the cryptocurrency process, Unicef Australia Director of Fundraising and Communications Jennifer Tierney, reportedly stated:
“We wanted to leverage new emerging technologies to raise awareness about current humanitarian crises and raise funds to support children caught up in them. The Hopepage allows Australians to provide help and hope to vulnerable children by simply opening the page while they are online.”
The Hopepage is being powered by Coinhive’s AuthedMine.