Equity crowdfunding platform Crowdcube announced on Thursday it has formed a new partnership with UK’s plant-based pitching competition, Pitch + Plant. According to the funding portal, the competitions creators, Vevolution and BRIGHT, are providing plant-based businesses with the opportunity to win up to 100,000 in investment from BRAN Investments, which will be reinvested as part of the participants’ Crowdcube campaigns and the winning participant’s products will be stocked in Revital. Crowdcube also reported:
“Last year’s winner was Optiat, a company that uses coffee grounds from London’s cafes and transforms them into award-winning beauty products, Optiat’s handmade cosmetics are distributed in seven countries with retailers such as Whole Foods, Planet Organic, and Topshop. The company then went on to raise over £200k from 377 investors in a Crowdcube campaign in February this year.”
Those interested in participating in the competition may apply before June 25th. The finalists will be announced on July 2nd.