Overfunding: Cranes Latest Seedrs Campaign Surpasses £150,000 Funding Target

Cranes, a UK-based premium cranberry cider brand, has successfully secured its initial £150,000 funding target through its latest equity crowdfunding campaign on Seedrs. The funding round made its debut less than two years after Cranes raised more than £190,000 in funding through its first campaign on the equity crowdfunding portal.

As previously reported, Cranes now provides beverages that are 100% natural and offer a high content of 16%. Each bottle has only 99 calories, along with five grams of added sugar and has natural sweetener, stevia. 

“Our ciders are naturally light, by using fruit sugars they have 30% fewer calories than leading fruit cider brands. This achieves a great natural taste and meets the consumer demand for healthier drinks. We produce our ciders in three exquisite flavours: Cranberries & Limes, Raspberries & Pomegranates and Blueberries & Apples.”

Cranes also reported that its Cranberry & Blood Orange Liqueur won the Gold Award at The Liqueur Masters presented by The Spirits Business. The company noted it will be listed in Asda from May, while it has already listed in our local Morrisons, and in a host of farm shops, garden centers, bars and pubs across the UK. Funds from the latest funding round will be used for the following:

  • Deliver our marketing plan to help achieve its 2018 revenue target.
  • Invest in increasing distribution and support sales in the on-trade through Paragon Brands.
  • Support working capital, so the company can produce larger batches of cider and liqueur to achieve higher margins through economies of scale.
  • Invest in production capability to ensure it can meet the expected sales demand in 2018 with major supermarkets now listing our products.

The campaign is scheduled to close later this month.


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