Less than three years after raising £139,828 through its first Seedrs campaign, Senta, a cloud-based application that aids accounting firms, has returned to the equity crowdfunding platform and already securing its initial £390,000 funding target from more than 100 investors. Founded in 2014, The Senta platform is described as a service that will help accounting practices with marketing and CRM, schedule client tasks and deadlines, and improve security and customer service. Senta was notably part of the Webstart Bristol – a tech incubator that previously raised capital on Seedrs as well.
“We want to give accountants a solution that will ease their admin burden and help them earn extra fees. So we’ve created Senta: an elegant cloud service with powerful features to schedule tasks & deadlines, help with marketing & CRM, and improve security and customer service.”
Senta also reported that its platform looks after an accountant’s clients throughout their life-cycle and automatically initiates all the services and jobs for a client. The company also noted that it seeks approvals and sends emails and notifications as required, making sure nothing is missed and keeps practices informed too. Practice staff receive notifications for everything they need to do, and it informs practice managers if anything is not going to plan.
“Senta comes ready to go: when users sign up, they don’t need to spend days or weeks configuring and setting up. But everything in Senta can be changed to suit the practice. There’s no capital expenditure and no maintenance: they just sign up and start. And if we do our job right, we hope we’ll keep those customers for life. With the time-savings, efficiencies and increased revenue opportunities, we believe accountancy firms could benefit hugely by using Senta.”
All funds from the latest Seedrs round will be used to continued product development, along with support and marketing staff, marketing materials, such as webinars and explainer videos, promotional activity, PR, and international expansion. The campaign is set to close later this summer.
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