Update: Pointvoucher Forms New Partnership With M&C Saatchi As Seedrs Campaign Surpasses £600,000 in Funding

Pointvoucher, a mobile gaming plug and play market platform, announced on Thursday it has formed a partnership with M&C Saatchi, a global communications company to provide mobile gaming and voucher solutions to global brands and destinations. This news comes just after the platform’s equity crowdfunding campaign on Seedrs surpassed £600,000 in funding.

As previously reported, Pointvoucher was founded in 2015 and reportedly facilitates the connection between consumers and brands by giving them a reason to engage in a “fun, playful, and rewarding” way. The platform now provides an entertainment platform for consumers and a market platform for brands. Consumers may download exciting branded mobile games and play their way to real products and experiences for the time they spend interacting with the brands. 

“Vouchers can be claimed in the branded voucher shops connected to the game or in the Pointvoucher shop where they are exposed to games from other partners. Brands will get a plug ‘n’ play marketing platform with high conversion rates, data & permissions, drive-to-shop mechanism, huge engagement rates and access to new customers through the platform.”

Pointvoucher stated it will provide the technology and expertise for the new joint project, while M&C Saatchi will use its considerable global marketing network to promote the platforms. Speaking about the platform’s new partnership, David McKie, Director of Global Business Development at Pointvoucher, stated:

“M&C Saatchi is such a trusted and globally recognised communications brand so we are delighted to work together on showcasing our unique concept and technology.”

Aneil Bedi, Partner M&C Saatchi, added:

“Play London with Mr Bean is just the start for Pointvoucher. We immediately realised the opportunities that our partnership can bring and we are excited and confident about realising both our ambitions in this sector.”

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