Dabbl, a UK-based mobile app that allows users to invest in brands and companies they love, successfully secured its initial £350,000 funding target and is now nearing £515,000 on equity crowdfunding platform, Seedrs. The app, which describes itself as like Shazam for investing, is a design-led product for mobile that caters for self-directed investors.
“We have used the concept of company cards, that distill complex financial information into easy to read bite sized chunks. An intuitive search mechanism, enables users to search specific brands and/or categories to find companies to invest in. The app also enables users to track, save and review trends in the market or from other users to help inform their investment decisions.”
While sharing more details about the app, the Dabbl team stated:
“We are reconnecting everyday people with the stock market. We are educating them that the entire world and brands around them are investable, and that is a great place to start their investment journey. We are helping those brands create affinity with their users and their shareholders by helping make them fans not just customers, which we feel increases their value.”
Funds from the Seedrs round will be used for the following:
- Offering of other financial products and unlisted stocks
- Launch crypto currencies
- Spare change investing
- dabbl ISA
- Building out free educational service to help keep self directed investors well informed
The campaign is currently scheduled to close later this summer.
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