Just two weeks after launching its equity crowdfunding round on Seedrs, London-based veg box scheme exclusively focused on wonky and surplus produce, Oddbox, has successfully raised its initial £350,000 funding target. As previously reported, the company revealed it is on a mission to fight food waste on farms and delivers delicious wonky produce for cheaper.
“We fight food waste on farms by sourcing slightly imperfect but just as delicious produce for a fair price directly from farms, deliver them to customers for 30% cheaper than similar box services, and donate up to 10% of our produce to charities that fight food poverty. We deliver our fruit and veg boxes to homes in South London, and our fruit only boxes to offices in Central London.”
Oddbox revealed that it partners with and directly collect from more than 25 local growers paying them a fair price for their produce and offering consumers a cost-effective option to support a more sustainable food system for everyone.
“We think an Oddbox delivery is a great way for people to not only feel good by eating fresh produce for an affordable price, but also an opportunity to do good by directly contributing to reducing food waste on farms and indirectly tackling food poverty.”
Funds from the Seedrs round will be used to expand Oddbox to the rest of London through marketing, key hires, increased operational capacity, and improved tech platform. Speaking about the campaign’s success so far, Emilie Vanpoperinghe, Co-Founder of Oddbox stated:
“We’d like to take this opportunity to thank all our 401 investors who’ve now become part of Oddbox’s family and helped us reach our target in just 13 days. We couldn’t have done this without you.”
The campaign is currently set to close at the end of the summer.
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