VITL, a UK-based personalized nutrition platform, is set to close its equity crowdfunding campaign on Crowdcube with nearly £950,000 from more than 350 investors. The funding round was launched last month, originally seeking £400,000. Founded in 2015, VITL was created to deliver personalized vitamin packs tailored to users through artificial intelligence. The platform simply takes the guesswork out of the missing nutrients in the user’s diets.
“Starting with a free, AI-powered consultation, users explore their nutritional health, before receiving tailored recommendations on how to improve their diet, highlighting vitamin deficiencies they may be at risk of. Using proprietary algorithms, VITL then tailors a fully personalised vitamin pack for each user, (available on subscription) delivering directly to their door.”
VITL also revealed that earlier this year it enhanced its offering further with nutrition focussed DNA tests to get insight into genetic predispositions such as caffeine metabolism, alcohol sensitivity, and vitamin uptake, alongside at home blood test kits. The company has so far completed more than 50,000 consultations and delivered over 30,000 vitamin packs, VITL is backed by U.K investors including the founders of Zoopla, LoveFilm, Bulldog Skincare and Bloom&Wild, alongside the £100m Angel Co Fund.
Funds from the Crowdcube round will be used to increase growth marketing, build out the team and further develop a range of exciting new products. The campaign is set to close this upcoming Monday.
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