Readers know that beer almost always is a sure win with the crowdfunding crowd. Spanish coast inspired, US brewed Palmia is off to good start on its second Wefunder Future Equity (Custom SAFE) campaign. San Francisco- based Palmia has already surpassed its initial goal, having secured $198,414+ of its $1,070,000 maximum target from more than 84 investors. During its first raise with Wefunder in July 2017, investors poured $204,565 into Palmia.
The Winner of the 2018 People’s Choice Award for the “Best Beer” at the Fremont Chamber of Commerce Burger and Brew Fest and pre-valued at $5M, Palmia’s naturally lemon-infused beer celebrates its “90 calorie love letter to good taste” and successful entry into the light beer market.
“The beer industry does $106 billion in annual sales, according to Brewers Association, and we’d like to be a well-known brand and carried in grocery stores worldwide,” commented Palmia on its Wefunder campiagn. “Having relationships with retailers like Target and BevMo! we hope to grow exponentially each quarter while continuing to enter into new markets and deliver quality beer to the masses.”
According to Wefunder, Palmia already has partnerships with Whole Foods, Target, Total Wine & More, Cost Plus, Sprouts, BevMo! In fact, we are now being sold in Raley’s, Sprouts, Nob Hill Foods, Cost Plus World Market, Total Wine & More and LYFT, San Jose Sharks and SAP Center. Since launching this year, Palmia is reportedly sold in more than 150 California stores and 30 bars and restaurants and recently opened distributor accounts in Oregon.
Palmia, helmed by CEO Robert Nathanson and President & Chairman David Epstein, with the help of its 83 total sales representatives — recently signed with four distributors outside of the Bay Area — Morris Distributor (serving Sonoma County and San Francisco), Chrissa Imports (Counties: San Mateo, Santa Clara, Contra Costa, Alameda, Santa Cruz, Monterey and San Benito), Sacanni Distributing Company (Counties: Sacramento, Amador, Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Shasta, Sierra, Solano, Sutter, Tehama, Yolo, Yuba, and Alpine, outside of Lake Alpine and Bear Valley), Siskiyou, (East, Trinity – East) and Point Blank Distributing (Portland, Eugene, and Bend). Made in the ninth-largest brewery in the United States, Minhas, Palmia targets health-conscious women and other individuals looking for alternative beer.
Funding will be used to hire a marketing team, grow the sales group and introduce a 100% gluten-free beer to the brand.
“We need big brand ambassadors for every city or county we’re in. Just because you have a distributor it doesn’t mean the product is going to move. We want to eventually hire two sales heads and then, as the quarters go, bring in another two employees and open up new markets,” shared Palmia on the campaign. “We are working on another beer, a gluten-free version that is also 90 calories and lemon infused as well. We have mastered a recipe with gluten-free hops made out of rice. Most of the gluten-free beers out there are not 100% gluten free. What they do is they filter out the gluten. We will sell a product that is 100% gluten-free with the same infusion process. Whole Foods is very interested.”
Perks begin at the $500 mark and range from special event invitations to brand swag, a refrigerator full of Palmia and private parties in San Francisco. For more campaign updates and financial details, please click here.
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