Love Lane Brewing, a UK-based brewing company, is now seeking £900,000 through its equity crowdfunding campaign on Seedrs.
The company, which was founded in 2017, consists of a Bar & Kitchen, a Brewery, and a Gin Distillery. Its core beers are Love Lane Pale Ale and Love Lane Lager, but the brewing company also love brewing Love Lane Limited Editions and Higsons cask (Liverpool’s original from 1780, rooting us in the city). Its Ginsmiths of Liverpool gins are Merchant Navy, Dry, and the Marshmallow gin.
“When we opened retail in December 2017 we were known as H1780 Tap & Still, but we have since evolved to be known as Love Lane. The great reviews for the quality food and drink, our friendly service, and good ambiance at events mean we are all very excited by the next stage in the journey. This is the launch of our new brand platform, ‘Share the Love’ of beer with Love Lane.”
Love Lane Brewing also noted:
“We believe that Liverpool’s reputation and growth as a city strengthen our proposition and that our proximity to the city centre will enable us to build our brewery, gin tour and event sales whilst getting people to experience our slice of Liverpool hospitality in a great converted rubber factory that has been said to be reminiscent of east and west coast USA craft brewery taps.”
Funds from the Crowdcube will be used for the following:
- Brand Investment – 60%: Digital communications, point of sale / point of purchase items, PR, traditional, experiential / events, customer investment (fonts, badges, consumer / trade incentives).
- Infrastructure – 20%: Warehouse fitting out (cold store, fork lift, racking etc), vans, computer system; Brewery (hop cannon, lab equipment, auger).
- Retail enhancement – 20%: Signage, enhanced sound system, furniture, audio visual, filming for tours, completion of tasting room, lighting, shop fit out, online shop, website enhancements.
Since launching, the campaign has successfully secured nearly £790,000 from more than 80 investors. It is set to close later this winter.
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