Jumio, a U.S. fintech, announced on Monday the launch of its new end-to-end biometric verification feature, Jumio Authentication. According to Jumio, this new approach starts with identity proofing where the user captures their government-issued ID and a selfie, which are then compared to each other to deliver a definitive “match” or “no match” decision.
“As part of the identity proofing process, certified liveness detection captures biometric data through a smartphone’s front-facing selfie camera or your computer’s webcam. Jumio creates a 3D face map of the user, which is then stored and bound to the new customer during the initial enrollment process.”
Jumio also reported that the combination of biometric-based identity proofing and authentication enables online businesses to authenticate users for regular logins, high-risk transactions and for a variety of emerging use cases. The company added:
“For example, rental car companies who have already verified their customers can now let these customers unlock the car door of their reserved vehicle with just a selfie (new 3D face map). Hotel guests could bypass long check-in lines, proceed directly to their assigned room and unlock their door just by taking a selfie. Think about sharing economy companies, such as Uber or Lyft, who may want to continuously verify their drivers to ensure that the person behind the wheel is, in fact, the same driver originally vetted with a background check. It just makes sense to repurpose the same biometric data captured during the initial enrollment/registration process for ongoing authentication.”
Founded in 2010, Jumio is the creator of Netverify Trusted Identity as a Service, enables businesses to reduce fraud and increase customer conversions while providing a seamless customer experience. The company noted that with Netverify Trusted Identity as a Service, customers have a complete identity verification solution that can be tailored to fit their specific business requirements.
“With over 80 million identities Jumio uses computer vision technology, machine learning and live verification experts to verify credentials (e.g., passports, drivers licenses, etc.) issued by over 200 countries. Our technology powers businesses with scalable, secure and compliant identity verification, which enables them to build and sustain trust in an increasingly unsafe digital world.”