Jaja Finance, a UK-based fintech startup, announced on Thursday it has seen its customer waitlist grow to over 6,000 people following the closing of its highly successful crowdfunding campaign on Seedrs, which raised £4,957,534 in total. As previously reported, Jaja Finance was founded in 2016 and is on a mission to create “beautiful simplicity where there is needless complexity.” It was revealed:
“We believe your money should be as fluid as your life. And the credit card as we know it is anything but. It’s a product that is traditionally overly complicated, loaded with hidden fees and cumbersome to manage. It just makes no sense to us. In a world where you can Uber a taxi or Deliveroo your next meal – why can’t you manage your credit card in the same way – at the touch of a button, in an instant.”
Jaja reported it will soon be launching a 100% digital credit card, managed exclusively through the Jaja mobile app and purpose-built for the needs of customers. CMO and Co-Founder of Jaja Finance, Kyrre Riksen, stated:
“We were blown away by all the positive feedback from online forums – we’ve had literally hundreds of comments from people wanting to see more innovation in this space. It seems people have generally been fairly unimpressed by new credit card offerings and are keen for a beautifully simple and easy-to-use product that helps them take control of their finances.”
Jaja is now running private beta testing of its app with its ‘beta pioneers’ and plans to launch to the public next month.