Less than two years after its second equity crowdfunding campaign on Seedrs, chili sauces and cooking pastes Company Mr. Singh’s has returned to the funding portal and has already secured its initial £50,000 funding target.
As previously reported, Mr. Singh is described as a family-owned East London business that produces a range of all-natural, British made chili sauces and cooking pastes that are created using secret Kenyan recipes. Notably, all of Mr. Singh’s products are gluten-free and suitable for Vegans. Its full description reads:
“Mr. Singh’s was founded with an electric, entrepreneurial family spirit and a single belief: Our mission is to create delicious natural products which will help spread the message of togetherness through food. Whether it is being a part of your evening meal after a long day at work, our sauces being used to create a meal for a group of friends or, our pesto allowing a parent to create a family meal to be enjoyed around the dinner table, Mr. Singh’s philosophy is to help make the everyday moments in life special. We are on an epic quest to bring people closer together through the amazing influence of fantastic food, family affection, friendly laughter and love.”
Funds from the new campaign will be used for the following:
- Launch 2-3 new flavors of crisps
- Buy a delivery van and pay for running costs
- Hire a part-time sales-person/delivery driver
- Develop national sales
- Crisp’s specific point of sale marketing
- Working capital and cash flow
The company then stated:
“We have a demand for new flavours of crisps from our 200+ customers (mainly pubs), including WHSmith and Ocado. Additionally, we have received an order for 12,000 units of the new flavours from a Vegan subscription box company in the UK and interest from a company who owns over 300 petrol station shops around the UK. We have an existing demand for new flavours of crisps from our existing customers, including major retailers.”
The funding round is set to close later this spring.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!