Aceify, a UK-based tennis coaching mobile app startup, is now seeking 200,000 through its equity crowdfunding campaign on Seedrs. Launched by grand slam tennis coach, Charles Homewood, and tennis player, Malcolm Graham, in 2017, Aceify is described as a booking, scheduling and payment solution for sports and fitness lessons. The app makes it easy for sport and fitness lovers to book and pay for high quality lessons, all from their device.
“Users can search for classes that meet all their needs by setting price, location and activity preferences. Trainers and coaches can secure high quality bookings at a price and location that suits them, and manage these bookings through the app. Aceify helps people manage their busy schedules and prioritise their fitness activity, by enabling users to select high quality, fitness lessons at their own and their trainers’ own convenience. It also allows athletes and their coaches to set goals and track performance over time through the app.”
While sharing more details about the company’s growth and development, as well as the crowdfunding campaign, Graham stated:
“We are really excited about the journey that Aceify is taking into the wider world of sport and fitness. We want to give our customers the option to select form a list of 20 or more activities and be able to find top quality coaches in all of them. This will be challenging and hugely rewarding to achieve. We are delighted to be raising with Seedrs, and look forward to welcoming a wide range of investors to share in the future of Aceify.”
In regards to what the funds from the Seedrs campaign will be used for, the Aceify team added:
“We intend to use the around 75% of the funds raised for marketing purposes in order to continue building our community. Our strategy is to concentrate on expanding and consolidating our network in London and then build out across the rest of the UK. We will pursue an omni-channel marketing strategy which includes, email marketing, social media, content distribution, brand ambassadors and “offline” sales (e.g. events). We plan to use the remaining 25% of the funds on product development and developing the Android version of the app.”
Since its launch, the funding round has raised more than half its funding target from nearly 35 investors. It is set to close in May.
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